The second path to reinvention is to explore the full potential of 4G and

5G-beyond connectivity, cloud and storage services-by creating

pervasive networks with smarter devices and OTT apps. Context-aware

networks with embedded features such as edge computing and ultrahigh bandwidth have the potential to transform the transport,

manufacturing, logistics, healthcare and energy sectors. The future will

belong to those that can create sharper, personalized insights from data

while providing integrated services. Telecom operators across the world

are already deriving value from pervasive analytics.

Vodafone has deployed a Customer Experience Management (CEM)

solution across 22 markets for 446 million subscribers. DNA Oyj, a

Finnish telecom company, has decreased the average time spent on

customer care calls by one-fifth and achieved a 65 percent increase in

customer satisfaction using a Network Analytics solution. Netflix uses

customer data and consumption patterns to create personalized

homepage views for users.

Success for telecom companies in India will depend on how effectively

they can use data to monetize their core offerings. And we must keep in

mind that this data monetization model will be very different from the

advertising-led data monetization model favored by the Internet

companies.

BECOME

"CONTEXT AWARE."

S THE DISRUPTOR A SWEET PILL TO SWALLOW FRICTIONESS INNOVATION INTELLIGENT OPERATIONS

N PROFITS AI FOR GOOD FOLLOW MY LEAD DIGITAL TO THE CORE