The third approach to transformation is that of a dramatic reinvention of

core services. Instead of offering connectivity and add-on services,

telecom providers can offer a "multi-sided platform" to distribute new

products and services. Their network will become the starting gate for

the wider digital ecosystem; their insights, gleaned from the crossfire of

data on their systems, will bring scale and influence, and foster

collaboration with the whole market.

Companies will be required to operate in a new way and measure their

business performance differently. Engagement and breadth of

transactions will be a better measure for multi-sided platform end state

than average revenue per user (ARPU).

Telcos have the scale to be multi-sided platforms already, but to take

advantage of the opportunity, they will need to build new capabilities

around identity, trust and data collection to support existing omnichannels, or more proactively, new data trading models.

MULTIPLY

OPPORTUNITIES

WITH MULTI-SIDED

PLATFORMS

PACK A DISRUPTIVE PUNCH STEEL THE SHOW CALLING THE DATA SHOTS FORTUNE FAVOR

REINVENT TO DISRUPT

RESETTING THE MANUFACTURERS'

PLAYING FIELD

THE POWER OF THREE ZERO IN O