For an industry that ushered digitalization into the country and caters

to the world's largest market of mobile users, this is indeed a turning

point. Telecom companies in India can be brave and scale new

heights by embracing a tough but decisive struggle.But they may

have regrets later. Short-term goals such as cost cutting may help

them stabilize at present, but companies must figure out a new

growth strategy. Operators must "over-invest" now to reinvent their

offerings and operations to make them highly agile and responsive.

The bottom line is that telecom companies mustn't look at mere

survival. They must look to grow. And the first step would be to trash

the rule book. The risks involved may appear to cause the end of

Indian telecom as we know it. However, it is an end that will

pronounce the start of a much stronger, more robust, customercentric Indian telecom, reinvented as a Digital Life Enabler.

REBOOT THE MINDSET.

REINVEST IN GROWTH.

PACK A DISRUPTIVE PUNCH STEEL THE SHOW CALLING THE DATA SHOTS FORTUNE FAVOR

REINVENT TO DISRUPT

RESETTING THE MANUFACTURERS'

PLAYING FIELD

THE POWER OF THREE ZERO IN O