The manufacturing sector in India underwent a huge revolution through the 1990s in response

to economic liberalization. As companies looked to establish successful foundations in a

market-driven economy, many of us who worked as operating managers or as consultants to

the manufacturing sector, in that timeframe, saw a dramatic rise in focus on productivity and

throughput improvement in core manufacturing and supply chain functions.

The advent of digital technologies today provides Indian manufacturing companies a new set of

powerful tools to reinvent their manufacturing and supply chain operations. Our experience

with and research on the manufacturing sector shows that most companies understand the

potential of digital technologies to deliver value. However, most of them are struggling to

define programs that link investments to acceptable levels of returns. Why? While Indian

manufacturers have intensified their focus on business growth, they are overlooking the most

crucial opportunity that these digital technologies offer-the transformation of their existing

operations.

To create value with digital, Indian companies need to seize the opportunity to transform their

current operations, reinvent their operating models and target new growth opportunities to

become what we call Industry X.0 businesses.

want to leverage digital for new, experience-driven

revenue growth

of executives in India2/3

want to use digital to transform their current

operations for greater operational efficiencies

< 1/3of executives in India