Many organizations understand that big data can help them solve their business
challenges. But today, big data has evolved to ALL data and can provide a much more
holistic view of customers and operations. Leveraging all sources and types of data-
unstructured, dark data and third-party sources-can uncover previously hidden insights.
DEEPER INSIGHTS
FROM DATA
EXAMPLE 1:
THE LODHA GROUP
EXAMPLE 2:
RETAIL MARKETING PLACE