Many organizations understand that big data can help them solve their business challenges. But
today, big data has evolved to ALL data and can provide a much more holistic view of
customers and operations. Leveraging all sources and types of data-unstructured, dark data
and third-party sources-can uncover previously hidden insights.
The Lodha Group, a real estate major in India, teamed with Accenture to bring the benefits of
big data analysis to improve their lead conversion. Using several of Accenture's big data tools at
two key projects in Mumbai, India, The Lodha Group achieved a 50 percent increase in lead
conversion by more effectively being able to prioritize their efforts and resources.
In the highly competitive retail marketplace, Accenture is helping retailers understand what
drives traffic to their various stores, whether it is in-store, online or mobile. We integrate the
dozens of internal and external data sources, whether it's stock keeping unit (SKU) data,
geolocation data or web browsing, and then leverage machine learning to identify the real
drivers and patterns in traffic to help clients define strategies that will allow them to attract
traffic in an extremely targeted manner.
THE POWER OF THREE
ACCENTURE BUSINESS JOURNAL FOR INDIA 2018