As the data explosion has been accepted by many, we now need to make the data tangible and
real to be able to create value for customers and businesses. Pragmatic approaches with clearly
defined targeted outcomes must be identified and applied to solve business challenges.
This opportunity crosses many consumer-facing businesses such as healthcare, retail,
hospitality and financial services. For instance, Accenture's data science team helped an online
insurance client reduce churn and improve profitable growth by building an algorithm to
predict the customer lifetime value of all their existing and potential clients. Each customer was
matched to the right offer. The matching helped to retain and attract new customers and drive
profitable growth for the company.
Another fitting example is Accenture's work with one of India's leading travel services
companies to drive sales growth through analytics. Accenture's strong capabilities and
extensive experience in customer analytics and sales transformation have helped the client
grow its holiday business more than 18 percent annually. This omni-channel growth is being
powered by analytics in combination with targeted, customized marketing campaigns focused
on customer propensity to travel.
The ability to understand
individual preferences and
behaviors is allowing
businesses to move from
looking at markets of millions
to looking at a million
markets of one, to get to the
THE POWER OF THREE
ACCENTURE BUSINESS JOURNAL FOR INDIA 2018