The fact is, enterprises today need to walk the tightrope of balancing multiple priorities:

enhancing customer experience and keeping up with disruptors while improving productivity.

Companies have delivered the desired cost reduction, efficiency and productivity in the past

two decades, but the foreseeable future will be about driving the top line while keeping the

bottom line in check.

In this future, operations will have a new mandate: facilitate real-time, predictive decision

making, far superior business outcomes and breakthrough customer insights. Answering that

call will require a fundamental shift in operations strategy-one that lays the path for Intelligent

Operations.

New research from Accenture and HfS Research reveals that the future belongs to

organizations with Intelligent Operations-those that use diverse data driven by applied

intelligence and human ingenuity to empower next-generation, real-time decision making,

exceptional customer experiences and breakthrough business outcomes.

Businesses across the globe today face several significant challenges that

make competing and growing in an ever-evolving digital world more and

more difficult. Consumers not only demand more in terms of convenience

and experience, but they also have greater options than ever before. In this

increasingly disruptive and complex environment, change comes quickly

and often without warning, meaning current best practices risk becoming

tomorrow's liabilities.