The fact is, enterprises today need to walk the tightrope of balancing multiple priorities:
enhancing customer experience and keeping up with disruptors while improving productivity.
Companies have delivered the desired cost reduction, efficiency and productivity in the past
two decades, but the foreseeable future will be about driving the top line while keeping the
bottom line in check.
In this future, operations will have a new mandate: facilitate real-time, predictive decision
making, far superior business outcomes and breakthrough customer insights. Answering that
call will require a fundamental shift in operations strategy-one that lays the path for Intelligent
New research from Accenture and HfS Research reveals that the future belongs to
organizations with Intelligent Operations-those that use diverse data driven by applied
intelligence and human ingenuity to empower next-generation, real-time decision making,
exceptional customer experiences and breakthrough business outcomes.
Businesses across the globe today face several significant challenges that
make competing and growing in an ever-evolving digital world more and
more difficult. Consumers not only demand more in terms of convenience
and experience, but they also have greater options than ever before. In this
increasingly disruptive and complex environment, change comes quickly
and often without warning, meaning current best practices risk becoming