As in all other industries, digital has opened endless opportunities for
the consumer goods industry. In fact, rapid technological
advancements and dropping technology costs have empowered
consumer companies-more than ever-to change the status quo from
business as usual to explosive growth.
But the question is: Are consumer companies capitalizing on this
opportunity? Well, no. Not fully.
Evidence suggests that despite the vast consumer and market
opportunities, business transformation is not occurring at the pace and
scale required. The reason? A fragmented approach to digital
Typically, industry players follow two types of digital strategies. First,
strengthen existing capabilities with digital initiatives such as a digital
supply chain, digital manufacturing and e-commerce. Second, build
entirely new business models based on the existing capabilities.
While the first approach is required to survive in the highly competitive
marketplace, it only yields incremental returns such as increased
productivity, and improved efficiency and accuracy. Consumer goods
companies need disruptive business models that create greater
consumer value to make quantum gains and thrive in an already
DIGITAL TO THE CORE PACK A DISRUPTIVE PUNCH STEEL THE SHOW CALLING THE
FOREWORD REINVENT TO DISRUPT