As in all other industries, digital has opened endless opportunities for

the consumer goods industry. In fact, rapid technological

advancements and dropping technology costs have empowered

consumer companies-more than ever-to change the status quo from

business as usual to explosive growth.

But the question is: Are consumer companies capitalizing on this

opportunity? Well, no. Not fully.

Evidence suggests that despite the vast consumer and market

opportunities, business transformation is not occurring at the pace and

scale required. The reason? A fragmented approach to digital

transformation.

Typically, industry players follow two types of digital strategies. First,

strengthen existing capabilities with digital initiatives such as a digital

supply chain, digital manufacturing and e-commerce. Second, build

entirely new business models based on the existing capabilities.

While the first approach is required to survive in the highly competitive

marketplace, it only yields incremental returns such as increased

productivity, and improved efficiency and accuracy. Consumer goods

companies need disruptive business models that create greater

consumer value to make quantum gains and thrive in an already

overcrowded market.

DIGITAL TO THE CORE PACK A DISRUPTIVE PUNCH STEEL THE SHOW CALLING THE

FOREWORD REINVENT TO DISRUPT

RESETTING THE

MANUFACTURERS'

PLAYING FIELD

THE POWE