DATA SHOTS

FORTUNE FAVORS THE

DISRUPTOR

A SWEET PILL TO SWALLOW FRICTIONLESS INNOVATION

R OF THREE ZERO IN ON PROFITS AI FOR GOOD FOLLOW MY LEAD

RAISE THE GAME

The industry has yet to make the leap from leveraging digital

for short-term gains to devising consumer-focused business

strategies. However, the shift will happen soon. A World

Economic Forum-Accenture analysis shows that the

consumer goods industry will get most "digitally disrupted"

over the next decade, and the cumulative value at stake is

close to US$5 trillion (see figure 1).1