DATA SHOTS
FORTUNE FAVORS THE
DISRUPTOR
A SWEET PILL TO SWALLOW FRICTIONLESS INNOVATION
R OF THREE ZERO IN ON PROFITS AI FOR GOOD FOLLOW MY LEAD
RAISE THE GAME
The industry has yet to make the leap from leveraging digital
for short-term gains to devising consumer-focused business
strategies. However, the shift will happen soon. A World
Economic Forum-Accenture analysis shows that the
consumer goods industry will get most "digitally disrupted"
over the next decade, and the cumulative value at stake is
close to US$5 trillion (see figure 1).1