We recommend two imperatives for consumer companies to harness
the full potential of digital and capitalize on the first-mover advantage.
DIGITAL TO THE CORE PACK A DISRUPTIVE PUNCH STEEL THE SHOW CALLING THE
FOREWORD REINVENT TO DISRUPT
Customer centricity is the order of the day. To be successful, industry
incumbents need to identify niche consumer needs and then tweak
their product and marketing strategies accordingly. Incidentally,
several industry entr"ants" are already doing that.
Startups understand that today's consumers aren't buying the status
quo-they want hyperpersonalized experiences at every step of the
journey. These nimble, agile small companies-ants-are delivering just
that. They are driving growth by targeting micro consumer segments
with niche products and offerings that meet precise consumer needs.
1. LEAN ON AGILE ENTR"ANTS"