DIGITAL TO THE CORE PACK A DISRUPTIVE PUNCH STEEL THE SHOW CALLING THE
FOREWORD REINVENT TO DISRUPT
RESETTING THE
MANUFACTURERS'
PLAYING FIELD
THE POWE
"I'm not losing market share to P&G or other
consumer companies. I'm losing it to small
players who are finding niche products."
Shawn O'Neal, former vice president -
Marketing Data and Analytics, Unilever
• Established: 2011
• Revenues: US$10 M in 2012, US
$150 M in 2014, US$300 M in 2016
• April 2017 value = US$1.7 B