DIGITAL TO THE CORE PACK A DISRUPTIVE PUNCH STEEL THE SHOW CALLING THE

FOREWORD REINVENT TO DISRUPT

RESETTING THE

MANUFACTURERS'

PLAYING FIELD

THE POWE

"I'm not losing market share to P&G or other

consumer companies. I'm losing it to small

players who are finding niche products."

Shawn O'Neal, former vice president -

Marketing Data and Analytics, Unilever

• Established: 2011

• Revenues: US$10 M in 2012, US

$150 M in 2014, US$300 M in 2016

• April 2017 value = US$1.7 B