McCormick & Company, a leading player in the
flavor industry, has created a unique business-tobusiness (B2B) platform for digitizing taste. The
company's FlavorPrint technology helps customers
identify the flavor they love: it gets customers to
answer simple questions about their food
preferences, and then combines sensory science
and culinary science to assign a FlavorPrint to each
user and recipe. The transformative product offers
personalized recommendations for recipes and
meals that fit the user's tastes.