McCormick & Company, a leading player in the

flavor industry, has created a unique business-tobusiness (B2B) platform for digitizing taste. The

company's FlavorPrint technology helps customers

identify the flavor they love: it gets customers to

answer simple questions about their food

preferences, and then combines sensory science

and culinary science to assign a FlavorPrint to each

user and recipe. The transformative product offers

personalized recommendations for recipes and

meals that fit the user's tastes.