On the other hand, the price war has also pushed India's mobile data

consumption to a global high (surpassing that of the US and China

combined) and, with it, customer expectations. Fresh, richer and hyperpersonalized content has become the new mantra and a market

differentiator. That's where the convergence of telecom- media-

Internet comes into play. However, telecom providers need to rotate to

a new and significantly agile business model to be able to pull this off.

The trend is undeniable. Our assessment of more than 3,600 companies

across 90 industry segments in 82 countries found that 63 percent of

companies face high levels of disruption in their respective industries.

Companies need to find a new S-curve of growth while continuing to

optimize their core business. So, how can the already flailing telecom

companies in India reinvent themselves to become providers of new-age

services?