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AD LIB NOV 18 | PAGE 18

In June the Lib Dems were able to

give London Labour a fright.

In Lewisham East, the efforts of

Liberal Democrat campaigners

from across the country backing

our excellent candidate Lucy Salek,

helped secure our biggest swing

against Labour (when they are in

opposition) since 1983.

What did we learn from the

campaign in Lewisham East?

1) Having a great candidate with a

story to tell makes a real difference.

But you need to tell that story and

tell it quickly.

2) We had to get our message out

in volume - in a short by-election

that means a lot of literature and

digital advertising right from the

start. As well as volunteers who are

willing to get stuck in and knock on

doors. This is something that is

equally important if you are fighting

a local by-election or a

parliamentary one.

3) Spend time getting lots of good

photos of your candidate especially

ones of your candidate engaging

with voters.

We knew that as we had a brief

time that taking every opportunity

to get out our message really

mattered. That's why instead of a

traditional canvass leaflet going

Taking the fight to

Labour in Lewisham

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