The E-Learner: Playing to the crowd
When creating e-learning for a diverse
audience, what's the best way to pitch
content to engage with everyone?
Recently I've been working on a project that's
a little different to my usual e-learning fare.
Usually, I create bespoke solutions designed
around a client's content and requirements,
resulting in an end-product that's highly
targeted at a known audience. But this new
project involves the creation of a suite of
modules that can be purchased 'off the shelf'
and given to any learner in any organisation.
The brief offers fantastic creative freedom
because there's no specific client
requirements to determine the learning
design, but it also brings with it one big
challenge: speaking to the audience. Why's
that? Simple - because I don't know who the
audience is. Not in every case, anyway. How
to create something that reaches both Mary
the electrician at the utility company and
Simon the banker in a high-rise London
Four strategic applications for micro-learning
In case you've just returned from a very
long holiday, micro-learning is a way of
organising self-directed learning into lots
of small chunks. Typically, these chunks
are videos or quizzes, but they could also
be short web articles, infographics,
interactive scenarios or any other form of
digital content that lends itself to
Some of the most long-standing and
successful uses of micro-learning have been
for personal development. Platforms like The
Khan Academy and Lynda.com have
reached hundreds of millions of people
across the world. They long precede the term
'micro-learning' but are principally used on a
'dip-in as I like' basis in small chunks. Oh, and
did I forget to mention YouTube?
But there are other applications for microlearning that can be considered in a more
strategic way, to help satisfy important
learning requirements within an organisation.
Let's take them one at a time...