An award like mine
Mike Byrne, Netex UK Country Director
talks about the bronze award his
company won in the Most Innovative
Technology product - international
category for Learning Stories. Netex is an
international learning company
headquartered in Spain with offices in the
UK, Mexico and India.
Byrne says as the award was for innovation it
validated what the company was trying to do
with the product. It was also great for the
internal development team as it emphasised
how well the market was responding to the
new technology that they had worked so hard
bring to fruition.
Learning Stories - which was recently
rebranded learningPlay - is built around three
hot topics in L&D. The three pillars are: microlearning, gamification and spaced learning.
Byrne says: "When we talk about those three
key technology areas the aim is to try and
create more engaging and immersive
In learningPlay Netex says it tried to introduce
interesting features. The company is always
trying to predict where the market is going in
order to build the best learning technology
solutions. One of the key drivers behind the
development of this product was the retail
sector - where Netex is heavily engaged -
and especially the need to build brand affinity,
that is building brand loyalty among
customers so they will start and then continue
to buy particular products.
This has become a harder task in recent years
due to technological innovation and a fastmoving retail scene. "The existing, formal LMS
approach to learning delivery wasn't really
cutting the mustard any more", says Byrne.
"Our clients needed to find a way to reengage with their learning audience."
Using those three pillars Netex created a
resource-based approach delivered via an
application which learning analysts describe
as a TV-style learning platform. This
incorporates the idea of a consumer-based
approach to learning delivery in a bid to
create applications that really resonate.
Videos, quizzes, infographics are short-sharp
bursts of learning which help individuals to
consume and retain learning.
Working in a commercial role. Byrne has seen
the benefits that winning a Learning
Technologies award has created. He says:
"Winning the award was important for
marketing and for the whole company. It
allows us to really look at the way we are
going as a company and concentrate on the
solutions we are producing."