Why people love
learning with games
"What's that you said? GDPR compliance
learning that employees want to do?
Repeatedly? In their own time? Even on a
Saturday night?! Tell me more …"
Okay then, we will.
Just before GDPR came into force in May,
Sponge UK's Games Developer Jason Butler
wrote an article for LT Awards Magazine that
ended with a question and a prediction:
"Could GDPR turn out to be that moment in
time when learning games really come into
their own in workplace learning? … I think it
Already, the early results from Sponge's
game, GDPR Sorted!, suggest that Jason
could be right. From our internal use, we can
see the impact on learning:
•58% knowledge lift
•38% increase in confidence levels in
•91% of participants would change their
approach to personal data after playing
91% of people enjoyed the game too!
But the real value is demonstrated in these
compliance statistics taken from over 5,000
GDPR Sorted! players at organisations in 26
Be honest: have you ever seen compliance
engagement like this?
•Nearly a third played the game multiple
•1 in 6 people played in their own time
•Above 90% completion rate in many
•Hundreds played the game more than 10
The game has got employees all around the
world choosing to learn. How?
Why learning games drive participation
A combination of academic theory, game
design methods and tactics combine to