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Why people love

learning with games

"What's that you said? GDPR compliance

learning that employees want to do?

Repeatedly? In their own time? Even on a

Saturday night?! Tell me more …"

Okay then, we will.

Just before GDPR came into force in May,

Sponge UK's Games Developer Jason Butler

wrote an article for LT Awards Magazine that

ended with a question and a prediction:

"Could GDPR turn out to be that moment in

time when learning games really come into

their own in workplace learning? … I think it

might be."

Already, the early results from Sponge's

game, GDPR Sorted!, suggest that Jason

could be right. From our internal use, we can

see the impact on learning:

•58% knowledge lift

•38% increase in confidence levels in

applying GDPR

•91% of participants would change their

approach to personal data after playing

91% of people enjoyed the game too!

But the real value is demonstrated in these

compliance statistics taken from over 5,000

GDPR Sorted! players at organisations in 26


Be honest: have you ever seen compliance

engagement like this?

•Nearly a third played the game multiple


•1 in 6 people played in their own time

•Above 90% completion rate in many


•Hundreds played the game more than 10


The game has got employees all around the

world choosing to learn. How?

Why learning games drive participation

A combination of academic theory, game

design methods and tactics combine to

captivate players.

Share:Deborah Baird

Games Producer

Sponge UK

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