To make a 'learning first' of their own.
For example, AstraZeneca wanted to build
and run its own Massive Open Online
Courses (MOOC) for the first time. Villeroy &
Boch wanted to measure the impact of
blended learning on sales performance, using
hard sales data, for the first time. And
Humentum wanted to deliver an innovative,
impactful learning experience to a conflict
zone for the first time. That last example is a
great one; it wasn't enough to simply deliver
'some training' because it's better than
nothing when the environment is hard.
Humentum created a way to deliver mobile,
social, experiences that really can transform
behaviour, into a conflict zone. That was a
massive first for us and for them.
Why do you think you won those awards?
We win because we commit to doing hard
things for the first time, and we commit to
really measuring the impact of our
innovations. Awards criteria are heavily
skewed towards those who measure - rightly
If measurement is built in from the ground up
- by, for example, tracking with xAPI and
comparing with sales data directly from the
ERP system - then proving impact becomes
much more straightforward.
How has winning the award impacted your
• This project
• Other Projects
• Your organisation?
We've committed to making 2018 a year of
learning firsts. We'll be talking about our
philosophy and approach, and even offering
significant discounts to customers who can
demonstrate they are doing something new.
We feel it is important that we keep
organisations innovating, pushing for more
from their learning investments. And that
usually means taking a few risks. We want to
make those decisions easier.