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To make a 'learning first' of their own.

For example, AstraZeneca wanted to build

and run its own Massive Open Online

Courses (MOOC) for the first time. Villeroy &

Boch wanted to measure the impact of

blended learning on sales performance, using

hard sales data, for the first time. And

Humentum wanted to deliver an innovative,

impactful learning experience to a conflict

zone for the first time. That last example is a

great one; it wasn't enough to simply deliver

'some training' because it's better than

nothing when the environment is hard.

Humentum created a way to deliver mobile,

social, experiences that really can transform

behaviour, into a conflict zone. That was a

massive first for us and for them.

Why do you think you won those awards?

We win because we commit to doing hard

things for the first time, and we commit to

really measuring the impact of our

innovations. Awards criteria are heavily

skewed towards those who measure - rightly


If measurement is built in from the ground up

- by, for example, tracking with xAPI and

comparing with sales data directly from the

ERP system - then proving impact becomes

much more straightforward.

How has winning the award impacted your

approach to

• This project

• Other Projects

• Your organisation?

We've committed to making 2018 a year of

learning firsts. We'll be talking about our

philosophy and approach, and even offering

significant discounts to customers who can

demonstrate they are doing something new.

We feel it is important that we keep

organisations innovating, pushing for more

from their learning investments. And that

usually means taking a few risks. We want to

make those decisions easier.


Read more


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