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Pressure to

measure impact

grows

Nearly 70% of learning and development

(L&D) teams report feeling pressure from

leadership to measure learning's impact,

according to an annual survey by LEO

Learning and Watershed. This year's

results show a 38% increase from

respondents who strongly agree there is

pressure to measure compared to 2018.

"With a total sample size of almost 1,000,

we now have a compelling body of

evidence on the attitudes, challenges and

activity around measurement in L&D over

the last three years," said Piers Lea, Chief

Strategy Officer at LEO Learning. "This

year's survey results overwhelmingly

show organizations want to measure the

business impact of learning and believe it

is possible to do so."

The survey found that 96 percent of

respondents want to measure learning's

impact, but only 50 percent are

evaluating learning based on ROI, job

performance and organizational impact.

An increasing amount of respondents (28

percent) report not knowing how to get

started when it comes to learning

measurement.

"To create a more nuanced, multi-faceted

picture of the business impact of

learning, we recommend L&D teams first

focus on their data gathering strategy,"

said Tim Dickinson, Director of Learning

Analytics Strategy at Watershed. "As L&D

teams create a comprehensive datadriven picture of the effectiveness of

learning across their organizations, they

can combine this with data from other

areas in the business to start building

evidence of business impact."

LEO Learning and Watershed have found

that a big data approach is key to solving

the challenges around measuring the

business impact of learning. This is done

by collecting as much data as possible

and looking for patterns, rather than

hoping to make concrete connections

with limited data sets.

"To measure true business impact

requires learning departments to be well

aligned with existing business goals or

metrics," Dickinson said. "To get aligned,

start small. Choose a business metric

that is underperforming, then develop a

learning programme to improve that

metric, and identify the data points

needed to measure that programme

alongside business KPIs."

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