Nearly 70% of learning and development
(L&D) teams report feeling pressure from
leadership to measure learning's impact,
according to an annual survey by LEO
Learning and Watershed. This year's
results show a 38% increase from
respondents who strongly agree there is
pressure to measure compared to 2018.
"With a total sample size of almost 1,000,
we now have a compelling body of
evidence on the attitudes, challenges and
activity around measurement in L&D over
the last three years," said Piers Lea, Chief
Strategy Officer at LEO Learning. "This
year's survey results overwhelmingly
show organizations want to measure the
business impact of learning and believe it
is possible to do so."
The survey found that 96 percent of
respondents want to measure learning's
impact, but only 50 percent are
evaluating learning based on ROI, job
performance and organizational impact.
An increasing amount of respondents (28
percent) report not knowing how to get
started when it comes to learning
"To create a more nuanced, multi-faceted
picture of the business impact of
learning, we recommend L&D teams first
focus on their data gathering strategy,"
said Tim Dickinson, Director of Learning
Analytics Strategy at Watershed. "As L&D
teams create a comprehensive datadriven picture of the effectiveness of
learning across their organizations, they
can combine this with data from other
areas in the business to start building
evidence of business impact."
LEO Learning and Watershed have found
that a big data approach is key to solving
the challenges around measuring the
business impact of learning. This is done
by collecting as much data as possible
and looking for patterns, rather than
hoping to make concrete connections
with limited data sets.
"To measure true business impact
requires learning departments to be well
aligned with existing business goals or
metrics," Dickinson said. "To get aligned,
start small. Choose a business metric
that is underperforming, then develop a
learning programme to improve that
metric, and identify the data points
needed to measure that programme
alongside business KPIs."