What it takes to design
great digital content
Do you ever find yourself dreaming about
how nice it would be to win an award? I
Now, don't get me wrong, I'm definitely
not suggesting you should be designing
with awards in mind - I can't imagine a
better way to throw yourself off course.
But if you develop great learning content,
that delivers a fabulous experience to
your learners and solves problems for
your stakeholders, then you've given
yourself an amazing chance of
impressing your peers as well.
Let's look at what it means to create
great digital learning content.
Delivering a great service to key
We start with what it means for your key
stakeholders. Above all, your
stakeholders are looking for a solution,
one that satisfies two criteria: firstly, that it
is effective - it does the job; and
secondly, that it is efficient - in doing the
job it makes a sensible use of resources.
To be effective it must, first and foremost
address the performance gap - the
difference between what it is that people
are doing now and what they need to be
doing in the future if the overall goal is to
To achieve this, it will need to make an
appropriate use of digital content. In
other words, digital content is the right
tool for the job, whether alone or in
combination with other elements in a
It needs to be clearly targeted at the gap.
In other words, it is not a 'nice to have'
Read more Clive Shepherd