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Martin Baker

Chief Executive,

Clear Lessons

Video helps

learning 'stick'

Martin Baker examines independent

research into the effectiveness of video

learning.

Our love affair with video it seems knows no

bounds - YouTube statistics are jaw

dropping, with more than a billion users and

hundreds of millions of hours of videos

watched every day. Video is great at sharing

silly cat videos but it's also perfect for sharing

knowledge - Ted talks, for example, clocked a

billion videos viewed way back in 2012.

L&D practitioners have been talking about

using video for knowledge sharing for years

and I'm glad to see that its usage has finally

taken off. According to research from

Towards Maturity, 69% of organisations are

using video to share good practice, and this

percentage is even higher (92%) in 'top deck'

or highest achieving organisations.

But why is video so popular, and more

importantly, does it help learning 'stick'?

Surprisingly perhaps, there isn't a lot of

research into the effectiveness of using video

(most is in education rather than L&D). We

know that people love watching it, but is that

enough? If you're making the case for using

more video in your organisation, here are 10

facts to support you. And if you're not using

video at all, these stats will show you why you

should be both creating and using video in

your organisation in 2018.

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