results for Rappi
Summoned via smartphone, Rappi's
army of couriers deliver meals, groceries
and clothing, and run errands that
include paying bills and walking dogs.
Felipe Rojas explains how mcrolearning
hits the spot for the millennial workforce.
Interview by Priya Bhandari.
Tell us a little about the company.
Rappi is an on-demand delivery company
with operations in Colombia, Mexico, Brazil
and Argentina. Our customers are busy
people who value their time and don't want to
get stuck in traffic when buying groceries or
collecting their favourite pastries. Our delivery
staff are looking for flexible work where they
can choose their own schedules. Our tech
platform connects these two groups of
people. We're delighted to have raised $130m
in our latest round of funding! Our investors
include well known firms like Andreessen
Horowitz and Sequoia Capital.
What's your role?
I'm Content Manager for the Operations
division, based in Bogota, Columbia, working
closely with the rest of the training team. I
focus on ongoing learning, and I'm
responsible for ensuring that our employees
get the information and knowledge they need
to succeed in their jobs.
What are the business challenges you're
Due to the heavy traffic in our cities, we allow
our employees to work remotely and this
made it challenging to provide them with the
knowledge they needed. EduMe fits perfectly
with our way of working and allows everyone
to access the information, no matter where
they are. The microlearning platform is a very
useful tool to improve our customer service
How's that going?
Very well! When we started, I didn't know how
to catch the attention of our employees
because they're mainly between 18 and 24
years old. You know what people say about
millennials and short attention spans!
So, I created a character called 'Felipe de
Rappi' who represents one of our Customer
Service Specialists. His task is to teach
everyone the right way of doing their work, he
has a friendly attitude, wears cool clothes, and
has a young voice. Our employees can easily
relate to him, and they see him as one of
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