Martin Baker examines independent
research into the effectiveness of video
Our love affair with video it seems knows no
bounds - YouTube statistics are jaw
dropping, with more than a billion users and
hundreds of millions of hours of videos
watched every day. Video is great at sharing
silly cat videos but it's also perfect for sharing
knowledge - Ted talks, for example, clocked a
billion videos viewed way back in 2012.
L&D practitioners have been talking about
using video for knowledge sharing for years
and I'm glad to see that its usage has finally
taken off. According to research from
Towards Maturity, 69% of organisations are
using video to share good practice, and this
percentage is even higher (92%) in 'top deck'
or highest achieving organisations.
But why is video so popular, and more
importantly, does it help learning 'stick'?
Surprisingly perhaps, there isn't a lot of
research into the effectiveness of using video
(most is in education rather than L&D). We
know that people love watching it, but is that
enough? If you're making the case for using
more video in your organisation, here are 10
facts to support you. And if you're not using
video at all, these stats will show you why you
should be both creating and using video in
your organisation in 2018.