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Read more Cheryl Clemons

CEO

LearnerLab/StoryTagger

Kickstart user-generated

video as part of your 2019

learning plans

Much of the best learning comes from sharing

real experiences, and video is a great way to

learn and work out loud. But, how can we get

our people to do it? Here, we look at the rise

of user-generated video and why it's essential

for learning right now.

It's no accident that Instagram, Facebook and

LinkedIn have put video at the centre of their

strategies. User-generated video is the most

viewed, shareable and memorable online

content. Social video is also poised to solve

many workplace challenges from unlocking

access to expertise, to helping teams adapt to

culture change. Fosway's Kate Graham's

thoughtful event round ups, and the growing

number of learning vloggers participating in

#OneTipWednesday, show how we can build

on the success of consumer-led 'How To's'

(self-improvement and personal experience

videos) to extend how we see the world and

develop ourselves.

User-generated video is uniquely positioned

to enhance live learning experiences with

reflection stories, sharing of ideas and

feedback, and also to make digital

experiences more human. Super-fast access

to experts, knowledge and inspiration in the

moment via social media or next gen learning

platforms is brought alive by real stories from

real people doing real things.

Feel the fear and film yourself

anyway

Not everyone relishes the prospect of filming

themselves. If this is you, you're not alone. It's

well known that countless Hollywood actors

struggle to watch themselves on screen.

So, it's not surprising that a minor stumble

over words, an unexpected high inflection or

a stray hair makes our toes curl when we

watch ourselves back. However, as with most

things in life, if we focus on WHY we're doing

something we can overcome some of the

inevitable self-doubt.

For the actress Julianne Moore, seeing herself

on screen isn't the validation of her

performance.

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