Audiences & Lead Generation
Is the Learning Organisation
model your answer to
Spoiler alert: yes.
Ok, we've got it: you want engagement. On
paper, employee engagement means less
turnover, reduced costs and a healthier, more
productive company. In real life, it means
happy people to work with, more recognition
from your peers and managers, and a nice
upgrade on your pay check every year.
Everything you could hope for as a business
Which is probably why 91% of business
leaders believe an engagement strategy
would positively impact their business. So,
what? Call it a wrap? Not really. Only 25% of
these same business leaders actually have an
employee engagement plan in place.
Why the gap? Because it's a tough job. And
most of the time, you're not even sure where
to start. Blame it on the dramatic changes to
our working environment (and here, allow me
to skip the usual blurb on digitisation and
always-faster business cycles). But blame it,
most of all, on the biggest change of all: the
workforce takeover by Generation Y.
'I have nothing against millennials'
Can you think of a more misunderstood
generation than the millennials? They're
accused of everything from being lazy and
directionless with an overdeveloped sense of
entitlement, to killing off vacations (foregoing
time off) and the music industry. I won't ask
what YOU blame them for. I'll just remind you
that, like it or not, THEY are the future. By
2025, they'll represent nothing less than 75%
of the global workforce. That's only six years,
so as a company, you'd better start doing
your homework now.
What makes millennials so different from
baby-boomers work-wise? It's not only a
need for more autonomy, transparency and
flexibility. It's also a keener desire to learn:
41% say they would change jobs in order to
have professional development programmes,
versus only 23% of baby boomers. We're not
talking about a small gap here - so the
message is clear. Your corporate training
strategy will play a part in how engaged your
millennial employees are. Which means that
you will too. Let's take it one step further.
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