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Liz Smith
Lead Solutions
Designer
Kineo
Finding influences in
unexpected places. Top
design trends for 2019
As learning designers, we often look to the
worlds of web or graphic design for
inspiration. But why not cast the net a bit
wider and look at other areas of the design
industry, such as interiors, products or
fashion? This will allow us to dive to the
depths of what trends are taking off in the
design world and interpret what works in
those areas to create great learning
experiences.
1. UX - Make it personal
User experience design has changed
significantly since the term was first coined in
the early 1990s by Don Norman, a cognitive
scientist for Apple. Agile user experience is
now prolific and in 2019 things will get leaner.
Each day UX is becoming more personalised
through voice-based interfaces and biometric
identifications, which will only become more
prolific.
The old mental models we've been using as a
metaphor for the digital world need to evolve
beyond a wireframe. Improving learner
experience is much more about journeys and
mindsets than static screens.
The human brain is wired to remember
compelling narratives and we should always
strive to use our technology in the best way
possible to achieve this. This ties back to
finding out what the user wants. We need to
research and gather data to find out what
motivates specific audiences so that we can
build close connections, empathy and indepth comprehension through stories.
2. AI - Embrace the bots
Technology is leading the way in advancing
artificial intelligence, but design will play a
critical role in the advancement and adoption
of AI. Again, comparisons with other
industries are helpful for demonstrating the
role of design. For example, think of how you
can track delivery drivers through apps, right
up until they ring your doorbell.
The same principle applies to learning design.
How exactly is AI going to be built into
learning, and how can you bring your
concept to life through design, in a way that
makes it genuinely useful to clients and
learners?
AI makes data far more accessible. The
power of design is being able to engage
people by representing information we've
captured and presenting it meaningfully,
rather than blinding them with stats. This
might be something like comparing their own
decision with poll data or engaging with a
chatbot to reflect on their understanding of a
subject.
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