Read moreVlad Shishkaryov
Bridge Learning Technologies
Utilising Learning Technology
to Measure ROI
Training managers can always make a best
practice case for delivering training, but
measuring ROI is a much harder task.
Historically, the long-term business impact of
training has been hard to evaluate. Sure, there
are certificates to put on the wall
demonstrating employees have met
legislative requirements or employer
standards. But, beyond that, how easy is it to
demonstrate that training has had a positive
influence on wider objectives and KPIs?
Find the Holy Grail
It has long been accepted that training and
learning is a two-way process, incorporating
delegate feedback at certain points in a
course. However, this feedback is generally
focused on measuring the delegate's
progress rather than the quality or relevance
of the content.
But imagine if the learning process had the
power to change business practice, influence
product or service development and drive
measurable growth? It sounds like the training
equivalent of the Holy Grail. Is it achievable or
just too good to be true?
Life in the slow lane
Despite the acquisition of knowledge being at
the forefront of human development, there is
a lag in adapting technical know-how to meet
current training and development needs in
delivering that knowledge. In the UK, I see
many SMEs - those with up to 250 or so
employees - still delivering training based on
PowerPoint presentations and spreadsheets.
Some use face-to-face or basic webinars, but,
in most instances, the furthest they have
progressed is e-learning.
Compared to, say, the application of the latest
technologies in the automotive industry, or
'big data' analysis tools in the finance,
insurance and retail sectors, the level of
development in training is back in the tech
'dark ages' of 15-20 years ago.
One school of thought suggests up to 80% of
businesses will not exist in 20 years' time as a
result of technology, whether through
automation or complete re-invention. So, the
L&D imperative here is to protect
organisations and keep them ahead of the
game by implementing knowledge-based
programmes that create a highly-skilled,
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