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Jeff Rubenstein

Vice President of Product Strategy

Kaltura

5 predictions for video in

corporate L&D in 2019

Online learning has been transforming every

aspect of the employee experience. It's

become a key factor in the competitiveness of

the modern corporation. How can companies

make sure their learning and development

strategy pays off this year? Here are 5

predictions for how video will become a major

part of most companies' learning and

development strategy in 2019.

1) External content providers will become

better integrated into the corporate LMS,

as content marketplaces emerge.

More and more companies have turned to

educational content providers for many of

their basic e-learning needs. For example,

LinkedIn Learning for training on common

productivity tools. This often requires a

separate login, making it difficult to integrate

this external content into courses which may

be offered through the company's LMS.

Most major LMS providers are working on

extensibility frameworks to allow these

external content providers to integrate their

content into the framework of the LMS, to

smooth the way for employees (and their

managers) to access this content.

2) Companies will adopt their own

lightweight video learning portals.

While it's possible to license plenty of elearning content regarding common

technologies and procedures, every

organisation will have a great deal of

company-specific information to

communicate. This includes everything from

HR policies and compliance, to learning

about the company culture, to specific

products and sales/marketing procedures.

This kind of learning will have to be developed

and delivered in-house. For some of this, a

traditional corporate LMS will be adequate.

However, more companies are realising that a

video-based learning format is much more

effective, especially where the message is

better shown than said, and where the

information changes rapidly.

For this reason, many companies will be

adopting a video-specific learning portal, a

sort of 'Khan Academy for the Enterprise.'

These portals will also be particularly good for

any business with a field service that needs

quick access to specific information. For

example, how to repair a specific part on a

specific appliance. This just-in-time

'microlearning' has tremendous value for field

work in particular.

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