Vice President of Product Strategy
5 predictions for video in
corporate L&D in 2019
Online learning has been transforming every
aspect of the employee experience. It's
become a key factor in the competitiveness of
the modern corporation. How can companies
make sure their learning and development
strategy pays off this year? Here are 5
predictions for how video will become a major
part of most companies' learning and
development strategy in 2019.
1) External content providers will become
better integrated into the corporate LMS,
as content marketplaces emerge.
More and more companies have turned to
educational content providers for many of
their basic e-learning needs. For example,
LinkedIn Learning for training on common
productivity tools. This often requires a
separate login, making it difficult to integrate
this external content into courses which may
be offered through the company's LMS.
Most major LMS providers are working on
extensibility frameworks to allow these
external content providers to integrate their
content into the framework of the LMS, to
smooth the way for employees (and their
managers) to access this content.
2) Companies will adopt their own
lightweight video learning portals.
While it's possible to license plenty of elearning content regarding common
technologies and procedures, every
organisation will have a great deal of
company-specific information to
communicate. This includes everything from
HR policies and compliance, to learning
about the company culture, to specific
products and sales/marketing procedures.
This kind of learning will have to be developed
and delivered in-house. For some of this, a
traditional corporate LMS will be adequate.
However, more companies are realising that a
video-based learning format is much more
effective, especially where the message is
better shown than said, and where the
information changes rapidly.
For this reason, many companies will be
adopting a video-specific learning portal, a
sort of 'Khan Academy for the Enterprise.'
These portals will also be particularly good for
any business with a field service that needs
quick access to specific information. For
example, how to repair a specific part on a
specific appliance. This just-in-time
'microlearning' has tremendous value for field
work in particular.