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Annemarie Noldus
Copywriter and English Translator
GoodHabitz
It's not about the size. It's
about the flavour
"Imagine you open the fridge to pour yourself
a refreshing glass of milk, only to find that the
carton in the door is empty. Let's not get into
who on earth would put an empty milk carton
back in the fridge. The fact is, you're out of
milk. You rush to the shop, but by the time you
get to the cash desk, there's much more in
your basket than just that pint of semiskimmed. Among other things, you picked up
some flatbread, apples and a jar of pickles.
Don't worry, it's common behaviour. And it's
pretty close to how a solid online learning
environment works, too. When employees visit
an online course library to start working on a
refresher course on Excel, for example, there's
a good chance a course on mindfulness,
Scrum, or optimism catches their eye. It's
tempting to browse one or two other training
courses while you're there.
Still, your employees won't find any online
training courses if they're neither informed of
the opportunity nor encouraged to have a
look. It all starts with awareness, because only
when people are aware can they feel
intrinsically motivated for something. As far as
awareness is concerned, I strongly believe in
company coaching.
Coaches rock!
Company coaches are indispensable for
organisations. It can be hard to get everyone
on board with online learning these days, as
distraction lurks everywhere. A coach is your
rock. With personal attention and guidance,
they can help you with the implementation of
online workplace learning, put training courses
in the right context, and share their vast
experience with you, so learning becomes
relevant within your organisation once again.
People tend to say that having a standard
online course library is 'so easy', because it
offers the same online courses to everyone.
And although the product may be the same for
everyone, organisations can use it in a
multitude of ways. In need of a company-wide
kick-off? A personal development plan for your
team members? Care to put a specific course
in the spotlight? Company coaches have the
best implementation examples and best
practices to share.
Getting back to the supposed simplicity of the
online product we offer: yes, it's more or less
the same for everyone, although we've
introduced numerous changes since our
inception in 2011. Having said that, trends in
workplace learning fascinate me endlessly -
especially those that people follow without
taking a moment to stop and think.
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