Read more Rosie Haighton
Clear Lessons Foundation
Corporates back project to
support charity digital
The Clear Lesson Foundation has teamed up
with River Island, Aviva, Costa Coffee and
Good Things Foundation to produce video
resources to help charities tackle their digital
According to the Charity Digital Skills Report,
45% of charities don't have a digital strategy,
yet most know that digital skills can help them
work more effectively and retain staff. For those
charities that do have a strategy, they may not
have the budget or resources to help them
The Foundation has therefore teamed up with
Gemma Critchley from Aviva, Mike Collins
from River Island, Anthony Williams from Costa
Coffee and Kevin Maye from Good Things
Foundation to produce free video resources to
help charities tackle their digital skills.
Gemma Critchley, Head of Technology &
Innovation for Learning at Aviva, said she was
thrilled to be working on the project: "I'm super
passionate about collaboration and sharing
learning, and it's a real pleasure to work with
some of the brightest minds in L&D to work
out how we can support charities in
developing their own digital skills."
Mike Collins, Snr People Experience
Specialist, added: "River Island is really proud
to be supporting this great initiative.
Digital sits at the heart of 21st century
organisations, providing great experiences and
changing the way in which we work. By
sharing our expertise and experience we hope
to help others on their digital journeys."
The project started with a brainstorming
session in London, to answer some key
questions, such as: What does digital mean?
How can 'digital' help charity staff work more
effectively? What resources do they need to
help them? Three main areas emerged as the
most important ones to tackle first, namely:
Planning: The importance of putting a
business case together, and how to do so.
Strategy: Looking holistically at what digital
means - it's way more than just having a
website, or using social media but where to
start and how?
Transformation: To cover all aspects of digital
Filming starts at River Island this week to create
new video lessons in these key areas.
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