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Read more Rosie Haighton


Clear Lessons Foundation

Corporates back project to

support charity digital


The Clear Lesson Foundation has teamed up

with River Island, Aviva, Costa Coffee and

Good Things Foundation to produce video

resources to help charities tackle their digital


According to the Charity Digital Skills Report,

45% of charities don't have a digital strategy,

yet most know that digital skills can help them

work more effectively and retain staff. For those

charities that do have a strategy, they may not

have the budget or resources to help them

implement it.

The Foundation has therefore teamed up with

Gemma Critchley from Aviva, Mike Collins

from River Island, Anthony Williams from Costa

Coffee and Kevin Maye from Good Things

Foundation to produce free video resources to

help charities tackle their digital skills.

Gemma Critchley, Head of Technology &

Innovation for Learning at Aviva, said she was

thrilled to be working on the project: "I'm super

passionate about collaboration and sharing

learning, and it's a real pleasure to work with

some of the brightest minds in L&D to work

out how we can support charities in

developing their own digital skills."

Mike Collins, Snr People Experience

Specialist, added: "River Island is really proud

to be supporting this great initiative.

Digital sits at the heart of 21st century

organisations, providing great experiences and

changing the way in which we work. By

sharing our expertise and experience we hope

to help others on their digital journeys."

The project started with a brainstorming

session in London, to answer some key

questions, such as: What does digital mean?

How can 'digital' help charity staff work more

effectively? What resources do they need to

help them? Three main areas emerged as the

most important ones to tackle first, namely:

Planning: The importance of putting a

business case together, and how to do so.

Strategy: Looking holistically at what digital

means - it's way more than just having a

website, or using social media but where to

start and how?

Transformation: To cover all aspects of digital


Filming starts at River Island this week to create

new video lessons in these key areas.



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