Read more Oliver Craddock
Meet the new
Brands are always looking for ways to
make their customers' lives that little bit
easier and technology plays a huge role
in making this happen.
With everything available at the touch of a
button, customers no longer have to brace
the elements or travel far and wide to get what
they want. Who doesn't prefer to have their
Christmas presents delivered straight to their
doorstep, or browse the latest winter sun
deals on their drizzly morning commute?
Having information available at our fingertips
has not only impacted how we respond to
brands but also how we respond to learning.
This consumer mindset means we are now
faced with a new type of learner: the
Who Is the consumer learner?
The term 'consumer learner' usually
describes millennials who have grown up with
advanced technology such as mobile
devices, social media, online shopping, WiFi
and on-demand TV. But it also includes older
generations who have embraced this digital
Research by Bersin by Deloitte shows that
employees look at their smartphones an
average of nine times an hour. Unfortunately,
easy access to information has made people
demanding and time-poor. People know what
they want and they want to access it quickly
and with ease.
Why should you care?
People now look to their employers to provide
greater learning opportunities and the
consumer mindset means that we can expect
significantly increased demand for accessible,
relevant and impactful learning.
If you don't keep up with the demands of your
learners it's likely they'll move to another
organisation that is willing to fulfil their needs,
costing your company dearly. Bersin by
Deloitte calculated the cost of voluntary
turnover to be $109,673 per lost employee
when combining recruitment costs, training
and lost productivity.
In order to keep your people happy and
engaged, you need to embrace this digital
change and make your learning strategy
more accessible. Research by Gallup shows
that organisations with a high level of
employee engagement report increases in
productivity of 22 percent. 'How can we drive
engagement?' I hear you ask.