17
Priya Bhandari
Commercial Director
EduMe
10 ways to make mobile
learning a success
Like many companies, you may have
realised that corporate training and
communication need to reflect how we
work, where we work and how we access
information. You may have also
concluded that mobile is the only way to
reach your workforce. This ten-point plan
will ensure your online training initiative
results in rich engagement and high
completion rates.
1 Clearly communicate the value of your
mobile platform
If your learners can't see
how a new training tool
will help them, why would
they use it? Build a
consistent set of
communications to show
how the training will
enable them to exceed
sales targets, improve
negotiations skills and
better deal with customer
complaints.
2 Make it easy to get started and to keep
learning
Learners will decide in four or five clicks
whether the mobile learning platform is worth
the effort. Map out the process of getting
started - how many steps are involved? Test it
on a small group to find any sources of friction
and eliminate as many as possible. Ensure
that learners can stay logged in to the app or
website once they've been through the initial
activation process. A seamless learning
journey between devices is essential for
today's multi-platform users. Make it easy for
a learner to access a couple of lessons during
their commute and continue at their desktop.
Needless to say, learner progress must be
synchronised across platforms.
3 Design your mobile learning for mobile
Mobile learning is not simply shrinking
existing desktop e-learning to fit a smartphone
screen. We've all seen plenty of examples of
this and it's awful. Instead, think about the
mobile apps that your learners use the most.
Facebook, WhatsApp, dare we say Tinder?
Replicate familiar actions from these apps to
create an easy to use, intuitive interface. What
could that look like? Scrolling through a
newsfeed, swiping cards left or right, or
tapping conversation bubbles.