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Priya Bhandari

Commercial Director

EduMe

10 ways to make mobile

learning a success

Like many companies, you may have

realised that corporate training and

communication need to reflect how we

work, where we work and how we access

information. You may have also

concluded that mobile is the only way to

reach your workforce. This ten-point plan

will ensure your online training initiative

results in rich engagement and high

completion rates.

1 Clearly communicate the value of your

mobile platform

If your learners can't see

how a new training tool

will help them, why would

they use it? Build a

consistent set of

communications to show

how the training will

enable them to exceed

sales targets, improve

negotiations skills and

better deal with customer

complaints.

2 Make it easy to get started and to keep

learning

Learners will decide in four or five clicks

whether the mobile learning platform is worth

the effort. Map out the process of getting

started - how many steps are involved? Test it

on a small group to find any sources of friction

and eliminate as many as possible. Ensure

that learners can stay logged in to the app or

website once they've been through the initial

activation process. A seamless learning

journey between devices is essential for

today's multi-platform users. Make it easy for

a learner to access a couple of lessons during

their commute and continue at their desktop.

Needless to say, learner progress must be

synchronised across platforms.

3 Design your mobile learning for mobile

Mobile learning is not simply shrinking

existing desktop e-learning to fit a smartphone

screen. We've all seen plenty of examples of

this and it's awful. Instead, think about the

mobile apps that your learners use the most.

Facebook, WhatsApp, dare we say Tinder?

Replicate familiar actions from these apps to

create an easy to use, intuitive interface. What

could that look like? Scrolling through a

newsfeed, swiping cards left or right, or

tapping conversation bubbles.