4 Take a holistic approach
If you have other training
initiatives, design your
programme to reinforce
and complement them.
No silos, please! Perhaps
everyone goes through an
session where they learn
about company values,
history and product
offering, as well as the
skills they need to do their job.
The forgetting curve means that this
knowledge will be lost over time, so use
mobile learning to remind them of the
important content - make 'little and often' your
motto (or 'spaced repetition').
5 Use a light-hearted, conversational tone
The term 'corporate training' sets off alarm
bells for most people - they're expecting
something dull and boring. Use interactivity, a
conversational style and a dash of humour to
challenge these perceptions.
6 Keep it concise, keep it relevant
In the words of Josh Bersin, "today's
employees are overwhelmed, distracted and
impatient". This means that your learners will
take five to ten seconds to decide to proceed
with training, based on whether it looks
relevant and if it fits into their busy schedule.
The sweet spot for a mobile lesson is between
two to four minutes. And yes, this is
microlearning - more about that shortly.
7 Use video
We all love video so make sure it is
incorporated into your mobile learning
initiative. The 'keep it concise' rule applies
here too: attention spans won't stretch to
more than two minutes. Use real life situations
to which your learners can relate and improve
knowledge retention by using on screen text
and graphics to highlight main takeaways.
Finally, add subtitles to make it easy for
learners who don't want to enable audio on a
crowded train when they forgot their
8 Use microlearning to make learning a
Microlearning is more than a buzzword. It's
the idea that corporate training should reflect
how we consume information - in short bursts,
at the point of need, from our smartphones,
on the train. For microlearning to result in
behaviour change and business impact, it has
to be done regularly. Bersin provides a great
explanation of micro-learning here (Yes, him
again - we're big fans). So, provide snippets of
useful information and short, relevant courses
to dip into. When learners check into their
mobile learning platform they should always
find new, interesting content.
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