Steve Dineen, CEO
6 reasons learning experiences
will replace courses
It has never been a more exciting time for
those in the learning and performance
profession. More and more technologies,
tools, content and ways of thinking are
becoming available all the time and for
the first time, the course is being
challenged as the central point in
New thinking, new technology, big data and
new research now allows us to break through
the course centric view of learning, into
something new - learning experiences.
What are the steps in creating
The real innovation is measurement and
those training companies that can now prove
their value, with measurable data, will be the
winners. Those that can't will decline until they
no longer have a sustainable business model.
A great example of measuring business
impact was recently carried out by the UK
learning team at Vodafone. The team took 18
months of business intelligence data across
5,000 retail salespeople and correlated it
against learning engagement.
This confirmed the result of a previous A/B
pilot - A/B testing is a way to test a new idea/
technology with one group (A group) and test
the results against another group (B group).
The test showed that people engaged in
learning every day, achieve 14% higher
transactional Net Promoter Score (tNPS) and
13% higher revenue, compared to those not
engaged. An even wider impact was
observed with regards to onboarding: 84%
tNPS for people engaged to 12% tNPS not
Many organisations like EY, Intercontinental
Hotels Group and Carpetright are making
measurement a standard to see how learning
correlates to business impact. This heralds a
new world with a relevant, focused and truly
appreciated L&D department at the heart of
the business, valued not just for opinions but
for data-driven insights.
Vodafone Case Study
Carpetright Case Study
The first step in designing is to clarify what we
call the 'North Star', which is what the learning
experience aims to influence and improve.
Let's take a practical recurring example:
accelerating the capability of salespeople
from competent to high performing.