Chief Executive and founder
Video learning is coming
Practice makes perfect and the same is
true for leadership as it is for football.
Here's how video learning can help
anyone master the leadership challenges
"If you're not offering on demand video
learning to your C-suite executives you're really
missing a trick"
Let me start with a question: If you knew
nothing about football, how would you learn
about the offside rule? Chances are that you
would either ask a friend, Google it or go
straight to YouTube to find an explainer video.
And it doesn't matter how old or young you
are. So why doesn't learning & development
(L&D) adopt this same approach to learning at
work to mirror the way that we naturally learn at
The idea persists that people have to go on a
training course to learn what they need to
know, especially when it comes to leadership.
Although I'm not knocking all training courses,
it's what you do on an everyday basis that is
really vital. I call this the football lesson. Think
for a moment about the fantastic footballers
that we see performing every week. They
haven't just done a one-week training course,
they have practiced and practiced and
practiced every single day to stay at the peak
of their game. And then they have practised
some more to get even better!
Leadership as a skill is no different, it's practice
that makes perfect, which is why leadership
development programmes can so often fail.
Although some natural leaders are clearly just
born that way, leadership as a skill can be
learned. But how? Well, one way is to find
either a great mentor or a leadership coach.
Both can really help you to talk through the
everyday challenges that you're facing and are
particularly good for new and aspiring leaders
and managers. But if practice makes perfect,
where can leaders and managers find
inspiration to help them every working day? If
we come back to the question that I asked at
the beginning - how would you learn about the
offside rule in football? - why don't we use
video to learn about leadership in the same
way? After all, footballers and their coaches
use video for training. Is leadership really any
different? Video can easily be used as a
leadership mentor in your pocket, offering bite
size tips to support daily practice.