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Liam Butler

Area Vice President


5 tips for a digital, dynamic,

data-driven recruitment


The connected digital workplace is changing

the way companies recruit, manage and retain

talent. Some organisations are forging ahead

with innovative technologies that extend their

reach and capture behavioural signs from

candidates about their skills, competences

and motivations. This helps them know with

more certainty who the right person is, at the

right time, for the right job.

Other organisations, however, are getting left

behind when it comes to digitising their

recruitment process.

The 'Amazon Effect' means today's

candidates expect every company to deliver a

seamless recruiting experience - the same ondemand, high quality and proficient experience

candidates enjoy as consumers. Indeed,

digital transformation in recruitment is

changing the rules of engagement for

businesses when it comes to talent acquisition.

But opportunities to improve data collection

and analytics also mean organisations have

better insights into candidates when making

hiring decisions.

Here are five top tips for organisations that

want to ensure they have a digital, dynamic

and data-driven recruitment process:

1.Go mobile

Global strategy consultancy Kelton reports that

86% of active job searches now begin from a

smartphone, so organisations must ensure

their career sites and job posts are optimised

for mobile devices, and that the application

process is mobile-friendly and responsive.

Otherwise, they run the risk of seeing high

abandonment rates arising from job seekers

who will quit the moment they encounter a

time-consuming or frustrating process.

This means job descriptions must be tightly

written and informative, while application forms

will need to be streamlined and easy to

complete-ideally within 5-10 minutes. The

trick is to capture enough data to initiate a

follow-up, without driving candidates away.

2. Leverage social

The number of employers using social media

sites like Facebook, Instagram and LinkedIn

has hit an all-time high, changing not just how

applicants find their way to a company's career

site, but how employers source and review




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