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Page 46 APRIL 2018 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

To sell consumers on American Express requires

a multifaceted marketing approach. For

the end user (actual cardholders and prospective

new cardholders), American Express has

employed an arsenal of marketing messages

and weaponry. Advertising has imprinted messages such as:

"DON'T LEAVE HOME WITHOUT IT!"

in just about every American's memory bank.

More messages associated with service, reliability,

prestige, and acceptability are directed at

the end user as both retention and trial marketing

mechanisms. Its marketing messages address

the conscious and subconscious needs of

virtually every market segment. Regardless of

the promotional or sell strength, the image is constantly reinforced - an image of quality,

competence and service excellence on an array

of services.

You can probably recall the television

commercial showing a world traveler

receiving his prescription by calling

American Express's global assistance line.

continued...

Invoice Discounting

for Retailers & Wholesalers

• IFG helps you turn your quality current commercial accounts

receivable into immediate cash.

• Our solution converts your sale that may have 30- to 45-day

payment terms into a "cash-on-delivery" sale. As a result, you

have the funds needed to finance and grow your business.

• The IFG invoice discounting solution provides you with a unique,

user-friendly "use-it-as-you-need-it" financing alternative.

• IFG leaves YOU in control of your business and of how much you

use the IFG service - there are NO long-term commitments and

NO monthly minimums. You sell us accounts receivables only

when you need immediate cash.

• If you are a supplier of goods and/or services and wish to

accelerate your cash flow, contact us today.

www.fundingoffices.com

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