Page 0049

Page 48 APRIL 2018 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued...

American Express deals with virtually every

customer character type on earth, yet there are

certain common elements to their success formula.

These include getting employees involved

to better their jobs so they can better

service the customer; a passion for listening to

the customers' needs and responding with action

and implementation of new services

promptly, accurately and with dependability

around the globe with targeted marketing messages;

reinforcing their quality image in how

they promote and market their brand; and having

the basic quality systems fully operating

and in place at all customer contact points.

I would be remiss if I didn't emphasize some

of the innovative services introduced year after

year by the industry leader - things we now

take for granted - because American Express is there doing it for

us. Things like: cash

when and where

we need it; replacement

of lost travelers

checks (not to

mention the checks

themselves); global assist programs which help

their card members with virtually any need,

anywhere on earth; Gold cardholder account

statements and categorizations at year end that

make preparing your tax returns comparatively

easy; a product-service guarantee program that

makes returns simple and workable (Returnaraound

Rhondas love you, American Express);

very high credit (the Mr. Important Irvings perceive this

credit as virtually limitless); translation

services; lost luggage assistance; and the

list could go on for pages.

Largest Selection at Lowest Prices • We Match or Beat any Competitor

Fast Online Ordering • Cust Service: 1-877-368-5678

www.promotionalrewards.com

Pen/Highlighter

Combos

77¢

32oz.

Sports Bottle

73¢

Pens

11¢

Large Variety of

Rulers

11¢ +up

Dozens of

Printed Bags

19¢ +up

Made

in

USA

Shop by

• Price

• Event

• Industry

ATTN: TRADE SHOW EXHIBITORS:

Premiums & Giveaways for your Clients

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