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Page 54 APRIL 2018 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued...

Fourth, it recognizes virtually

every market segment

and its needs. For

example, to its corporate

customer, AT&T sends

messages emphasizing

their reliability and technological

superiority. For

others, such as the emerging

new customer (Junior Johns, Career

Cathies, etc.), they emphasize their overall

value and acceptance. To others, the message

may be price, and to still others, capabilities.

Fifth, it focuses on providing solutions

to consumer problems. It brings its

immense resources to play for individual

problem resolution. AT&T thinks like

the best and acts accordingly.

Here are just a few of the innovative and on

target service offerings introduced by AT&T.

• CALL WAITING

• CALL FORWARDING

• CONFERENCE CALLING

• DIRECT DIAL INTERNATIONAL SERVICE

• LANGUAGE LINE

• 800 NUMBER SERVICE

• COMBINED PHONE & CREDIT CARD

• STATE-OF-THE ART SWITCHING

• MONITORING

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