Page 0069

Page 68 APRIL 2018 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued...

Banc One banks continue to keep existing

customers and add new ones of every customer

type. How does a really not-so-little

bank (recently moving into the top twenty in

size) win customers and retain their favor?

How does Banc One counter one of the

strongest downtrend periods of any industry?

Why do its customers not only have faith in

Banc One, but are among the most loyal of any

service industry brand?

For our purpose, we will exclude

Banc One's brilliant financial strategies and

concentrate on the plethora of customer and

employee-related endeavors. Their current

advertising theme, "Whatever It Takes,"

is the capstone of their whole program.

John B. McCoy believes "the game in the 1990's

is market share." The chief way they have been

able to make huge advances in market share

has been by making themselves customer favorites.

The Banc One branch nearest me is

open from 9:00 a.m. to 7:00 p.m. weekdays, 9:00

a.m. to 5:00 p.m. on Saturday, and even noon to

5:00 p.m. on Sunday! They hold sidewalk sales

and grill hot dogs and hamburgers. New

branch banks feature glass atriums, comfortable seating

areas and fresh coffee.

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