Page 0077

Page 76 APRIL 2018 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued...

BP's leadership made some very smart decisions.

First, they not only kept Sohio's headquarters

in Cleveland, Ohio they built a

landmark office tower which became the pride

of the city. Second, the top management of BP

America, as well as its parent in the UK, communicated

openly and effectively with the local

community about its investment in the area.

Third, BP America was recognizably generous

and active as a

good corporate citizen.

In

fact, BP America

ranked

number one

in its philanthropic

givings

to the

community.

In essence,management was smart, sensitive,

and on target with its posture to the home community.

They probably would have fallen significantly short

had they not undertaken all of

the above steps.

With their corporate image and community

relations plan in effect and working, BP

America embarked on a classic, complete

"new look and feel" updating of its

physical facilities and product lines.

The old red, white and blue motif was changed

with an astonishing pace and effectiveness.

Contemporary back-lighted plexiglass in bright

green with yellow letters coated every facility.

Silver, smooth-flowing covers for gas pumps

and other station facilities added to a new look.�

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