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TRADITIONALLY back-toschool

kicks off the largest

sales volume since the passing

of mothers and fathers day.

After a summer that is often

slow in retailing, we now gear

up for the start of the best

times to come.

AUGUST is the time for

school buying frenzy as

students and parents scurry

around to get supplies for children of

all ages. The highest spending is done

for college-bound students who require

everything for their dorm or apartments.

This is a great sales opportunity for

retailers specializing in housewares of all

types.

YOUR store needs to be prepared for the

onslaught of shoppers, many of whom will

be last-minute stocking up right before

sending their students off to school. Make

sure that you have enough inventory.

Don't be a day late and a dollar short. The

season is fast and furious and you need to

capitalize on it.

BUYING patterns also indicate that

apparel sales are heaviest in late summer

as most back-to-school outfits are

purchased well before the school bell rings

in the first day. Be ready at your stores

as the bulk of buying will be at this time

with shoppers dropping the most money

early on. Often they do not

return till a month or so into

the school season to "fill in",

so make sure your salespeople

are on their best game.

WHOLESALERS are well

stocked and ready to supply

your businesses. Ordering

early gives you more time to

sell through inventory and

not get stuck with goods. Many of our

advertisers here in our magazine offer

very low minimums so you can mix a wide

variety of goods in every purchase.

PROMOTIONS also work nicely for backto-school.

Order up some inexpensive

backpacks, pen sets, markers, notebooks

and offer freebies with any $25 purchase at

your store. People love getting something

free and it is amazing how excited they will

be to get a 25 cent notebook from you!

And merchandise promos cost a lot less

than cash-off discounts. Keep your money

in your registers this year!

SPEAKING of promoting, Forum will be

participating in six major trade shows

this month, including ASD Marketweek.

We've got the hardest working crew in

the industry and we will be at our booth

SU-1 handing out free copies and helping

buyers. Be sure to stop by and say hi.

It is time to start thinking back-to-school for

retailers as the summer is midway through.

Time to shake the sand from your sandals and start planning for the season.

SALES & MARKETING

Gregory Brown

Tom Richards

Scott Savitt

Martin Stevens

OFFICE MANAGER

Leah C.

PRODUCTION

Lisa Maresca-Smith

CREDIT DEPARTMENT

Kristine Hines

CIRCULATION

Discount Reading Svc.

LITERARY STAFF

Patricia Luebke

Jason Meyers

Rachel Spearman

COLOR PRODUCTION

Anchor Imaging

PRINTING

Composing Room

ART DIRECTION

Gregory Stevens

Martin Stevens

OVERSEAS OFFICE

Trade Channel

N.W. Guineastr 30

2022 PA Haarlem

Netherlands

+31-23-531-90-22

Published Monthly by:

Forum Publishing Co.

383 East Main Street

Centerport, NY 11721

Tel: 631/754-5000

Fax: 631/754-0630

forumpublishing@gmail.com

www.retailersforum.com

RETAILERS FORUM is published monthly at

$30/year USA, $75/year foreign.

Entire contents copyright ©2017 by

Forum Publishing. Publisher assumes no

responsibility for contents herein. First and

third class postage paid at Centerport, NY.

Bulk mail paid at NY, Brookfield, WI and

Hooksett, NH under private mail indicia via

publication mailing.

RETAILERS

FORUM

The entire issue of

Retailers Forum Magazine

is posted on-line at

www.retailersforum.com

Includes: Website Links *

E-Mail Links * Printable PDF's

ACCESS OUR MAGAZINE

FROM ANYWHERE 24/7

>> ON-LINE SOURCING

FROM THE PUBLISHER 36Years

1981-2017

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