Page 0049

Page 48 AUGUST 2017 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued...

GETTING TO KNOW THEM

To make the most of your relationship with customers, you

need to know as much as possible

about them. You must open your doors with a

thorough understanding of why certain people

should shop there. Once they do, you need to

know who they really are. Such knowledge is

important if you want to build your business

beyond the start-up phase. When you know as

much as you can about your customers - their

likes, dislikes, and interests - you can revise

your sales strategy to get the most from the relationship.

If you learn many of your customers

share an interest indirectly related to your core

business, it may be worth experimenting with a

venture into that arena. For example: a specialist

in foreign language publications, videos, and recordings could try

offering vacation packages

to some of the countries her wares

relate to.

Getting to know your store regulars should

prove a relatively easy process. These are people who'll

frequent the store on a regular basis,

and with whom you'll get pretty familiar. As

you get to know and trust each other, you can

turn to these special customers for honest opinions

on what you're doing in the store and how

well you're addressing their needs. You want

to do what you can to strengthen such relationships.

They can prove a real asset. Invitationonly events,

like special sales or previews of a

new season's merchandise, help promote further loyalty

and a sense of belonging for these

store customers.

��

www.watchdealers.net

DESIGNER • FASHION • LUXURY • SPORTS • UNISEX • SINCE 1977

BRAND NAME WATCHES

SEIKO AUTOMOATIC

MEN'S WATCH

$130.00

BOLOVA CLASS TWO

TONE MEN'S WATCH

$150.00

MOVADO BLACK DIAL

MEN'S WATCH

$78.99

KENNETH COLE NEW

YORK MEN'S WATCH

$95.39

EMPORIO ARMANI

2-TONE MEN'S WATCH

$188.00

BULOVA MOTHER OF

PEARL WOMEN'S WATCH

$102.00

KENNETH COLE

BRACELET WOMEN'S WATCH

$84.00

SEIKO

LEATHER WOMEN'S WATCH

$109.25

MOVADO

WOMEN'S WATCH

$44.99

FREDERIQUE CONSTANT

DECO WOMEN'S WATCH

$650.00

CLOCKS

WATCH BANDS

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