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Page 52 AUGUST 2017 | RETAILERS FORUM MAGAZINE

forumworkshop

The information provided, once entered into

your database, will prove more valuable than

anything you're giving away.

The information you request should reflect

what you need to know to fine-tune your retail

strategy. Get the names and ages of anyone else

living in the customer's home. Find out what

types of publications and TV shows the family

watches, and when. Provide a list of hobbies or

activities for them to check off.

Ask about shopping habits. What

day of the week do they do most

shopping, & what hours of that

day? Do they ever shop from home, use

coupons, or respond to ads that provide for a

certain discount? Where do they get their information

on what they buy: from what they read,

hear from friends, or store personnel?

WHAT'S MOST IMPORTANT TO THEM IN

A STORE: PRICE, SELECTION, SERVICE?

Ask specifics about shopping your store as

well. Which departments did they visit? Find

out how they learned of the store. What products

and services interest them? What else

would they like to see you carry? Would they

recommend your store to a friend? Finally, provide

space for suggestions on how you could

improve the store.

Once enough customers respond to

this offer, you'll have an abundance of

useful insight. It will tell you about the

store as it stands today, and where it

needs to be tomorrow. All this information

will prove invaluable for fine-tuning your

strategy as the business evolves.

FORUM WORKSHOP

continued...

www.auctionfinder.net

500 CATEGORIES

Buy � om exclusive contractor of the DLA for sale of surplus

and scrap assets of � e US Department of Defense

• Aircraft Parts

• Electrical Equipment

• Trucks & Vehicles

• Uniforms & Field Gear

• Medical & Dental

• Boats & Marine

BUY & SELL ONLINE

www.auctionfinder.net

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