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Page 60 AUGUST 2017 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued...

Some people detest the assistance of an eager

salesperson. Stalking that shopper through the

store, ever ready to leap to her assistance, is a

mistake. That smothers her, and makes her

eager to escape even if she entered intending to

make a purchase. It's also the kind of experience

that may make her hesitate to return.

When she needs help, she'll request it. Just

make sure there's always someone on hand to

provide it. And that employee is eager to

please.

LEARN HOW TO

QUALIFY BUYERS

One of the secrets to successful selling is qualifying

the customer - determining what he or

she wants, and can afford. It removes a lot of

the guesswork from the sales process, to the benefit of store personnel and shopper. With a

few questions early on in the conversation, the

sharp salesperson can learn what the customer

wants, the features or functions considered important, and

which products to show that customer.

No matter what your store sells, qualify

the customer as soon as you converse with her.

Ask the customer what product

she's looking for; if she has a particular

model, size, or style in mind;

who'll be using the product; how it

will be used; and if she already has

an idea of what she wants to spend. With the

answers, you or your salesperson will be able

to direct the shopper to the appropriate products.

Good customer relations ensure the customer

ends up with what's right for her,

nothing more and nothing less.

LEGAL QUESTIONS?

1. POST

www.avvoadvisors.com

Our new Legal Services Link allows you to sign up at NO CHARGE and anonymously post your legal needs on our

legal bulletin board which will be reviewed by competent lawyers across the country. You will then be able to see

their responses and be able to select the attorney which suits your needs and price range.

There is no cost or obligation ever to use this

innovative and effective system to handle

your legal needs.

Instead of searching the internet and hoping

to fi nd an appropriate lawyer, our unique

service does the work for you and locates

competent attorneys to present to you.

Start FREE today at:

AS SEEN IN:

2. REVIEW RESPONSES 3. SELECT AN ATTORNEY

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