Page 0067

Page 66 AUGUST 2017 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued...

Your showroom staff may view their job as

selling, but shoppers prefer the low-key assistance

of informed consultants. When the customers

approach with a question, respond

immediately or refer them to someone more

knowledgeable. No sale is complete until a satisfied

customer leaves the store. Followthrough

means accompanying that buyer to the

cash register and making sure he leaves with

everything required to enjoy his purchase. Ever

get home with a new radio, only to find the batteries

weren't included? Then you know the

sense of frustration you want your customers

to avoid.

Customer policy also entails those things you

do that promote store identity in the minds of

shoppers. Advertising in every Thursday's

paper gets your message out. It's part of your

media strategy but also tells shoppers that's

where they need to look to find out what's on

sale at the store. The merit of such set policies,

which benefit both store and shoppers, carries

over to the showroom as well. All stores should

maintain designated areas for discounted

items, closeouts, featured products of the

month, and new arrivals. Regular shoppers

will learn to check these areas as soon as they

enter the store. Sometimes they'll visit the store

only for that reason.

Put It In Writing & Up On The Wall

There are other matters of customer

relations in which your interests are

best served by a written statement,

posted and easily visible to all customers.�➥www.soaringrc.com

WEEKLY SPECIALS • CLEARANCE ITEMS

Airsoft Guns • RC Cars, Boats, Helicopters

www.soaringrc.com • Everything FUN!

Sell For: $$24.99

YOUR COST $9.95

Sell For: $89.99

YOUR COST $59.95

Sell For: $54.99

YOUR COST $9.95

Sell For: $32.99

YOUR COST $11.95

Sell For: $19.99

YOUR COST $4.95

Sell For: $49.99

YOUR COST $22.95

MX Championship Yellow Super

Speed Electric RC

Boat RTR

Pioneer

MX-8827

Electric RC

Helicopter

GYRO

3.5CH RTF

Lamborghini Reventon Graffi ti

Electric RC Drift Car 1:18 RTR

(Colors May Vary)

R36C1 RIS Spring Airsoft Gun

Tactical Folding Stock FPS-280

Gallop Auto Toyota Land

Cruiser Electric RC Truck

1:16 RTR (Blue)

Speed Racing Porsche Boxster

Electric RC Car 1:18 RTR (Red)

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