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Page 80 AUGUST 2017 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued...

First we'll review the important role a marketing program

plays in specialty retailing. Then

the discussion turns to promotions, advertising, and

public relations, the 3 components of

an effective campaign. Next, the options available to

you in each of these areas are discussed

in detail, with suggestions for utilizing each as

you develop your own promotional strategy.

Letting the world know who, what, and

where you are, and why you're in business,

delivers that final ingredient that sparks your

careful planning and good intentions to life. If

you don't tell people about your store, no one

else will. A marketing program is what generates

interest and excitement about your store.

By defining and describing the store for the

buying public, you'll give it a reason to visit

and buy. Some people will come out of curiosity,

intrigues by your marketing.

Some will come of

necessity because they

know, courtesy of your

marketing efforts, they can

fulfill a need at your store.

Without a well-conceived marketing strategy,

you could sit idle, waiting for the occasional

shopper to stumble through the doors. You'll

welcome such business for sure, but the trade

you need, the shoppers who'll support your retail

career, turn to your store for a purpose.

Some customers will initially wander in off the

streets, curious to check out the new store on

the block. However, your store's success depends on

how effective you are in convincing

the the people you've already identified as

your target customers to visit the shop, and to

keep them coming back.

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have the funds needed to finance and grow your business.

• The IFG invoice discounting solution provides you with a unique,

user-friendly "use-it-as-you-need-it" financing alternative.

• IFG leaves YOU in control of your business and of how much you

use the IFG service - there are NO long-term commitments and

NO monthly minimums. You sell us accounts receivables only

when you need immediate cash.

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accelerate your cash flow, contact us today.

www.fundingoffices.com

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