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Page 82 AUGUST 2017 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued...

You provide them that reason through the various

activities of your promotional push. As

you build your store's reputation, reaching this

group should be the main goal of your marketing

strategy is akin to a shot in the dark. You

may hit a mark just by being there, but the odds

are you will miss your target. Your target audience, the

shoppers you plan to serve with your

retail venture, are a select group with the

spending power and interest to guarantee a

success with what you're selling.

An effective promotional campaign makes

these people want to get up and buy from

you. When your message reaches them, they

should recognize why they need your store and

come running. First they must receive your

message. There's no best way to get it to them.

An effective marketing program encompasses everything you can use to get your store's name

before the buying public. Visibility and awareness

go hand in hand with retail prosperity.

Without the former, you won't reach the latter.

The problem and challenge facing you is that

every business person realizes the importance

of an aggressive marketing program. There are

millions of messages out

there, all vying for John &

Jane Shopper's limited attention.

The marketing challenge

you've assumed with your

retail venture is to come up

with a message that cuts through this advertising fog,

reaching the people you consider your

preferred clients. That means in today's market,

the promotional push must reach both wide

and near.

JEWELCLEARANCE.COM

YOUR FINE JEWELRY WHOLESALER

HEART BRACELET

$1999

Retail $79.99

Our

Price

RINGS

CHAINS

CHARMS

STONES 1/4 CT FLIPBACK EARRINGS

$9999

Retail $399.99

Our Price

Dealers...

Click on our

"Clearance"

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JE W E LCL E A R A N C E.C O M

$599

Our Price $499

Our Price

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