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Page 86 AUGUST 2017 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued...

Later you can measure your successes and

misses against these plans, and revise your

strategy accordingly.

THE 3 ELEMENTS OF MARKETING

Before you begin writing your

marketing plan, thoroughly

consider the 3 aspects of your

promotional push - advertising,

promotion, and public relations

- their functions, and

their implications.

ADVERTISING IS WHERE YOU'LL

SPEND MOST OF YOUR MONEY

Advertising poses the toughest challenge in the

marketing strategy. It's the one component that

requires you to spend significant amounts of

money, with no guarantee of a return. And for

any advertising campaign to be effective, it

must appear frequently and consistently to ensure

your message will reach your audience.

There's no such thing as free publicity or create

promotions at no real cost. But advertising is

going to cost you every time you use it. The

problem is that you won't know what you're

getting until the money is spent. There's an old

adage that only half of all advertising is effective,

but that no one knows which half it is.

After you've been in business a while, you'll

know which advertising media work for you,

and which don't. Getting there and gaining that

insight is a costly process of trial and error.

$¢$¢$¢$¢$¢$¢$¢$¢$¢

Start.

Grow.

Repair.

Our specialty is helping small and

mid-sized businesses achieve success.

Contact us for free consultation.

1-800-433-7002

info@forumba.comwww.forumba.com

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